Dying Matters We are supporters of Dying Matters, a coalition of 32,000 members across England and Wales with one mission; to help people talk more openly about dying, death and bereavement, and to make plans for the end of life. The coalition was set up in 2009 by the National Council for Palliative Care (NCPC) to bring about a fundamental change in society, where death can start to be seen and accepted as a part of everybody’s life cycle – and not something we are afraid of speaking about – or planning for. Why do we need to change? The way society views and fears death has impacted upon the quality and range of care support services available for patients and their families. It has affected our ability to choose how and where we die. Dying Matters works directly to encourage people to talk about their end of life wishes, including making plans for their end of life care and their funeral. Dying Matters can help you approach these difficult conversations with family members or friends. Maureen, Advocacy Focus' End of Life Champion, explained: "Talking about death and dying can be very difficult and sensitive and many of us avoid doing so whether we are ill or in full health. As an Advocate, I visit many older individuals who tell me that they wish they had thought about their wishes sooner and communicated them to family, friends or by nominating a power of attorney. We want to encourage everyone to start to think and talk openly about their wishes for what they would want in the event of their death or of becoming unable to make decisions for themselves.” Get involved in the campaign by clicking here.